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30 years of rebel

As we reach our 30th anniversary, RUDSAK introduces a campaign and capsule that celebrates our exquisite leather craftsmanship and the rebels who have inspired us since 1994. An ode to Founder Evik Asatoorian's love of rocker culture, this collection showcases our most iconic '90s leather jackets and outerwear, blending edgy flair with timeless style.

30th ANNIVERSARY CAPSULE

True rebels are kind at heart. Our campaign celebrates our community of rebels, who challenge norms and inspire others to rise. Each jacket embodies the spirit of those who dare to stand out, be unique, and be loud and proud like a rock anthem that echoes through generations.

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Two models pose against a deep red background, wearing all-black outfits with “RUDSAK” printed on their shirts. Both have dark blazers with leather sleeves and look confidently at the camera. A young person with wavy brown hair stands against a dark red background, wearing a black shearling leather jacket over a black denim shirt and jeans, with hands holding the jacket’s edges and rings on their fingers.
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