Heritage

A Legacy In Leather, Since 1994

It starts with an iconic black leather jacket. From Marlon Brando to Joan Jett, the leather jacket has always been the uniform of the rebel, a symbol of non-conformity and the inspirational fuel for founding RUDSAK. The brand was launched in 1994 by its visionary and creative leader, Evik Asatoorian, who continues to head up the conception and design of classically cool collections of leather apparel and accessories.

The first garments were fashioned in an old brick building in the heart of Montreal's garment district. Collections came to life in RUDSAK's atelier, home to every stage from the selection of finest leathers to the skilled handiwork of trained craftspeople. For over 30 years, the RUDSAK brand has been anchored by a cool rebellious spirit, traveling seamlessly between art, music and design, adding new layers of meaning with each new line.

Located in Montreal, Canada, the privately owned company's head office is the birthplace of all RUDSAK designs. Whether it's a classic leather jacket, elevated outerwear or innovative knits and sportswear, the artful inspiration continues to flow.

Like your favourite well-worn black leather jacket, it just keeps getting better with age.

The Brand

For over 30 years, RUDSAK has been anchored by a rebellious spirit. Travelling seamlessly between art, music and design, the brand creates edgy, elegant outerwear, apparel, footwear, bags and accessories grounded in the brand's Canadian heritage and Montreal roots. Synonymous with effortless style, RUDSAK adds daring, contemporary twists to classic silhouettes that celebrate individuality and self-expression.

Using only the finest luxe leathers, technical and performance fabrics, trimmed with our signature hardware and sustainable details, each RUDSAK product is formed by the values, skills and handiwork of the talented artisans, craftspeople, visionaries and merchants who bring it into being.

The label is available online, through select retailers and at over 23 branded boutiques that share its classic cool, rebel chic ethos and elevated modern aesthetic.

The Founder

An aesthetic visionary with a keen business sense

Evik first embarked in the challenging fashion world as a teen. Staying true to the path toward his destiny, he honed his skills creating footwear, then founded a leather garment business with his family.

In 1994, armed with a solid background in the needle trade and fueled by the dream of having his own label, he launched RUDSAK. Evik remains the creator and curator of the RUDSAK brand today.

His passion for fashion's art and beauty combined with his fastidious eye and attention to every stitch & detail to give rise to an elegantly edgy, classically cool lifestyle brand.

Evik stays anchored by his origins, inspired by Montreal's vibrant and diverse culture and staying true to the spirit of RUDSAK's authentic Canadian heritage.

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“I've been designing for over 30 years and, amazingly, still feel that creative rush stemming from the creation of every new collection. I truly relish the creative process every season, striving to inject fresh seasonal twists to the fashion we're creating while upholding that edgy rebel spirit that sets us apart.”

Evik Asatoorian, Founder

Our history

Milestones That Define Us

01

The Beginning

In 1994, Evik Asatoorian launched RUDSAK from a small atelier in Montreal's garment district, driven by a dream to create an iconic leather brand rooted in Canadian heritage and rebel spirit.

02

Mastering Leather

RUDSAK established its atelier as the beating heart of craftsmanship — sourcing the finest leathers and pairing them with the meticulous handiwork of skilled artisans to produce collections of enduring quality.

03

Expanding Horizons

Growing beyond outerwear, RUDSAK broadened its vision to include apparel, footwear, bags and accessories — always anchored in its signature rebel chic ethos and elevated Montreal aesthetic.

04

Building Community

With over 23 branded boutiques across Canada and a growing global digital presence, RUDSAK built a loyal community united by a love of effortless style, individuality and self-expression.

05

The Path Forward

Thirty years on, RUDSAK remains proudly independent, continuously evolving its craft with sustainable innovation and a commitment to excellence — paving a bold, creative path forward while honouring its roots.

Our values

These Values Fuel Our Success

What defines us today and drives us forward

Passion

is expressed by our employees, who constantly strive to improve and surpass themselves and convey enthusiasm for their work.

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Excellence

means applying world-class standards and minutely monitoring every detail — from product conception to customer experience, every element is crucial.

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Innovation

is essential in our endless quest to constantly elevate our performance, products and experiences — always with a respectful regard for the past but paving a creative path forward.

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